When Martin Locke and I decided to start a radio station in Ballito over ten years ago, it was nothing more than a bit of fun. We had both been on the Radio 5 (5FM) team for several years and had independently gravitated to Ballito where we were reunited over a bottle or two of singing dancing drinking wine one night and the proposition was struck.
What followed later was an ad hoc temporary radio station broadcasting from Ballito on a short term license to cover the summer festival of 2002/3 – and Martin was busy with other stuff so he wasn’t involved, but many others were and we had a blast. We played a mix of hits past and present and interspersed it with local info, interviews and news and people loved it!
But we couldn’t promote it much then – we didn’t have a strong media partner like Life & Style behind us and it was over before it began. But the idea remained with me and now, with the Ballito Lifestyle Centre as a broadcast base and Life & Style as a media partner, Radio Life & Style 88.0FM is about to change the media mix in the greater Ballito region forever. We will be playing a similar mix of the greatest songs of your life – the hits of today and yesterday…all the best ones…plus local info, news and views from interesting people. Our on air team will be announced closer to switch on which is scheduled for December 10th 2014.
While the FM signal strength will be limited, we will also be broadcasting digitally to every mobile device, computer platform and decoder currently available in the market. This will allow us to be heard in shopping centres, homes, offices, waiting rooms, showrooms, forecourts and anywhere where people gather. Working with digital service provider partners we will be promoting free WIFI zones on the beaches in Ballito and Umhlanga that will carry our radio stream free to mobile phones so you can stay up to date and in touch with where the action is.
So, where will we be broadcasting from? The Ballito Lifestyle Centre will be where the Radio Life & Style broadcast studio will be located. The studio itself has been designed by Detail Architect’s Mabette Vermaak who has made a study of container buildings found in the trendiest spots on the planet and she has custom designed what will be Ballito’s first. Detail Architects is powered by Mabette Vermaak and Joanne Hain, two of the most creative architects in their field. Mabette is currently a consulting architect on the Zimbali, Simbithi and Prince’s Grant architectural review committees and has specialised in estate residential architecture for the past eleven years. She recently completed the interior and architectural renovation of Prince’s Grant Estate Umdoni Hotel suites and Main Lodge and she’s hot property on the design scene here. Essentially she designs beautiful spaces and their interiors so we are delighted that she agreed to take on this challenge. Based on two shipping containers, cleverly reworked to create a really exciting purpose-built radio studio, the building will be arriving partly complete from the manufacturers in Gauteng shortly and will be located close to the escalators from the undercover parking area on a very busy central walkway. Because much of the studio is glass, you will be able to watch the presenters in action and the live interviews with celebrities as they happen. Not only will the station sound good, it will be visually interesting too and we hope you’ll come and visit us at the Lifestyle Centre soon.
Forthcoming features, interviews and interesting radio happenings will be carried in print editions of Life & Style to promote them and they will be available after the live broadcast at podcasts to listen to at your leisure should you miss anything.
We aim to host speciality shows at night which will also be heavily promoted through our print publications and of course on air and online too.
Our new website will not only carry the live radio stream but also the latest editions of our print titles, social media, continuous updates of what’s happening of interest in the region as well as civil information of importance to the region.
With attractively priced advertising packages available to take advantage of the launch period and the peak holiday season, Radio Life & Style 88.0FM in conjunction with our print publications and digital presence is going to give you the most exciting marketing platform ever to hit the region.
Soon, everybody will be listening.