Summer Trends

amanda embrodery
Carmen Lindsay- White Summer

For some people following trends can be exhausting and expensive and for some they live by it and they love it. I have always believed that you should try and look your best, it makes you feel good, and as fickle as it sounds it can change your mood and boost your confidence. Our clothes are our first impression to the world, so fashion is about expressing yourself, it’s about showing the world a little of who you are.
I am always interested in what the trends are and what is inspiring our designers to do what they do.
So as we step into spring and you start thinking about adding a few new items to your wardrobe, you may feel overwhelmed by all the trends and what suits you. Here are a few of the top looks for our summer season ahead.

The cold shoulder and off the shoulder tops and dresses are still going strong and we have so many of these coming into the store over the next few weeks.  The ruffle oversized sleeve in soft fabrics are also adding an interesting silhouette to tops and dresses.

The classic shirt dress is still one of my favourites and Amanda Laird Cherry has done  her version of this in her latest summer range…it’s called the Lerato dress and will be in our store soon and will definitely add some summer chic to your look.

Skirts are big this summer, especially the pleated skirt. This can be worn with a simple t shirt and sneakers. If you really want to be a trend follower then make it a slogan t shirt!

Stripes are huge from thin banker stripes to the more fun seaside looking stripe, they make a statement and I love them. There are also still lots of floral prints this summer as well as the tie dye indigo prints in light flowy fabrics. Bon Bon has lots of this tie dye look in their new summer range, in store soon.

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As for colour, yellow, the perfect summer colour, is coming through in so many tones to suit lots of different skin types.

Shades of pink from soft blush pink to a bright fuchsia pink.
Also rose gold and all the metallic shades. This is already a very strong trend in sneakers and jewellery.

One more trend to look out for is embroidery detail you will find on shoes, bags and clothes. Josephine has already launched the first of her gypsy style tops with embroidery details and there is more to come.

Remember if you are struggling to find your style keep your look simple classic and timeless. You can always throw in a few fashion fun elements and accessories that are on trend.

When I first opened White Summer I always wanted to have a space where women of all sizes and ages could feel comfortable, welcome, enjoy their shopping experience and find something that would suit them.
I do believe that as women we have to learn to celebrate our own unique body shapes, and we can help do that by offering clothing that makes that easy to achieve. Shopping should be fun!

We are very lucky to work with emerging and established designers who are proudly South African and who are all very unique in their approach to their designs and ranges. We stock Josephine, Chewy, Buka Mina, Gilda B. who are all local Durban based designers. They understand our climate and way of life and all have a different hand writing, which offers you the consumer some choices.

Amanda Laird Cherry is an established designer label born and made in Durban, South Africa, told through cloth & thread. The garments are ready-to-wear, designed and styled for a conscious individual. The label creates designer essentials with an element of eccentricity, which extend to become more refined and avant-garde pieces. She launched her summer range at the end of August and already some of her pieces are in store now.

Tashas Closet is an exclusive ladies-wear brand, her company signature message is to have clothes individually crafted with peace, love & palm trees in mind. Proudly South African from concept to finish, casual and relaxed and so easy to wear. She is currently debuting in Oxford Fashion Studios London Fashion Week featuring her new collection.

Jo Champ who is an established and a well-loved label with very loyal customers that love that she caters for all sizes, from size 30 to 46. She is constantly designing and developing and we get new stock from her weekly.

We also have Good clothing, a Cape Town based label. Simple but on-trend styles. Good consistently offers women of all ages clothes that are easy-to-wear and flattering. Fabrication and quality is of the highest consideration.  There new summer range will be in store soon.

So to sum it up,

Take note when someone compliments you on a colour you are wearing, remember it next time you go shopping.
Make sure your outfit fits you properly, I find that always effects how you carry yourself and effects your posture.
Find a designer or a range where the cut and style work for you.

Lastly smile it makes you look even more beautiful. A smile is always in fashion!white summer

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