The Life & Style media brand was established in 2004 to cater for the rapidly growing community in the Ballito region of KZN. Former 5FM presenter and award winning Specialist Television Producer, Dave Charles, and his Art Director wife, Sue, created a regular lifestyle publication in newsprint specifically aimed at the trendy, affluent, discerning reader, and have continued to develop it with a growing team of regular contributors. The publication was specifically designed to give advertisers direct access to the upper LSM market in the region and it has been a great success.
Life & Style’s growth and innovation since inception has resulted in us comfortably claiming the title of leading independent multimedia brand in the region. Starting as a print media brand offering a high-quality lifestyle magazine in a newsprint format, Life & Style has evolved to include a groundbreaking mix of media products that includes a popular local radio station – 88FM Ballito (Radio Life & Style) – as well as a thriving directory magazine: the BizBook.
While the radio station allows Life & Style to extend our print content’s local reach (and vice versa), our radio and directory products are given extended digital reach through our dedicated smartphone apps for both Android and iOS devices, putting the power of Life & Style in our audience’s pocket. On air, online or in print – the Life & Style media brand clearly has the KZN North Coast covered.