Clothes have become just another consumer item to be thrown into the landfill after a few months. My goal is to create activewear that is technically and functionally superb, beautiful, and kind to our planet. I want to hit the “pause button” to create slow fashion – fashion that is deliberate from concept, design, fabrication, to sale, and finally, years of happy usage. My first pair of Be-Yourself leggings still looks brand new, with zero colour loss after three years and more than 200 wash cycles.
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